2 Wisconsin Verlo Stores Under New Ownership
August 10, 2009
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Verlo Mattress Factory Stores, the nation's largest Craftsman-Direct mattress retailer, has announced the transfer of ownership of its Grafton and West Bend, Wis., locations to Adel Salameh.
Salameh has been a franchise owner for 15 years and was awarded the title of "Franchisee of the Year" by the International Franchise Association in 2007. He already operates stores in Delafield, Fort Atkinson and Watertown, Wis.
"I chose to be a part of Verlo because of its rich heritage of handcrafting the most superior mattresses one at a time, personalized for each and every customer," Salameh said. "The torch has been passed to me, and I am excited to be able to continue the tradition in Grafton and West Bend."
Salameh intends to make several improvements at both locations with plans set in motion for eye-pleasing additions to both storefronts and signage.
"The showroom floor will also be updated to feature more of what Verlo has to offer in the way of advanced technologies that complete the entire sleep system experience," he said. "Customers can expect the same high-quality accesssories and products, such as airbeds, adjustable beds and customized models that contain memory foam and latex."
A celebration is being planned for September to mark the occasion with savings on floor models and specials on clearance items.
Salameh has been a franchise owner for 15 years and was awarded the title of "Franchisee of the Year" by the International Franchise Association in 2007. He already operates stores in Delafield, Fort Atkinson and Watertown, Wis.
"I chose to be a part of Verlo because of its rich heritage of handcrafting the most superior mattresses one at a time, personalized for each and every customer," Salameh said. "The torch has been passed to me, and I am excited to be able to continue the tradition in Grafton and West Bend."
Salameh intends to make several improvements at both locations with plans set in motion for eye-pleasing additions to both storefronts and signage.
"The showroom floor will also be updated to feature more of what Verlo has to offer in the way of advanced technologies that complete the entire sleep system experience," he said. "Customers can expect the same high-quality accesssories and products, such as airbeds, adjustable beds and customized models that contain memory foam and latex."
A celebration is being planned for September to mark the occasion with savings on floor models and specials on clearance items.
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