American Signature Lands LeBron James License
February 12, 2010American Signature Inc., one of the nation’s largest furniture retailers and manufacturers, has announced a partnership with six-time NBA All Star and 2009 MVP LeBron James, of the Cleveland Cavaliers.
The announcement was made during the 2010 NBA All- Star weekend activities in Dallas, Texas at the Oak Cliff Boys & Girls Club of Greater Dallas.
Under this partnership, American Signature will develop a home furnishings line in collaboration with LeBron James and his marketing agency, LRMR Marketing.
“American Signature, Inc is excited to partner with LeBron James. He is a superstar--but in addition, an individual that has built his success on commitment, teamwork, leadership and friendship,” said Jonathan Schottenstein, COO for American Signature. “Throughout his success, LeBron has remained committed to his values, and that’s what makes him an authentic brand for today’s consumer.”
“I am proud to be partnering with American Signature and sharing my family’s lifestyle with fans and consumers everywhere,” James said. "This is an exciting opportunity and I look forward to the upcoming launch in the months to come.”
In support of LeBron James’ annual playground initiative during NBA All Star, American Signature remodeled the teen room located at the Boys & Girls Club. Included in the remodeling and refurbishing the room with paint and accessories was a range of product such as sofas, tables and video chairs. Along with executives from American Signature, James, Savannah Brinson and their two sons helped unveil the new Teen Center.
A summer launch is planned for the initial LeBron James home furnishings collection and details on specific product will be announced at a later date.
Companies Mentioned:
 |
