Armen Living Launches New Web Site
September 14, 2009Armen Living, Los Angeles, has launched a new Web site, www.armenliving.com, to preview its fall collection online in anticipation of exhibiting new designs at this week's Las Vegas Market.
The Web site also is part of a major rebranding for Armen Living, which recently changed its name from Armen Art Furniture, and repositions the company and its products as "Furniture for Contemporary Lifestyles."
The Web Site introduces the Fall 2009 Collection is introduced with a jazzy music soundtrack and photography showcasing new designs in five product categories that include dining furniture, chairs and club chairs, ottomans and benches, sofas, sectionals and chaises, and barstools. The pieces reflect a range of styles, incorporating retro, modern and Asian influences.
Armen Living is targeting youthful consumers who want their furnishings to be an extension of the self-expression they apply in other areas of their lives and reflect their unique individualism.
"The economic recession requires furniture makers to develop new approaches to attract consumers," said Bob Phillips, vice president of sales. "We believe our lifestyle-based designs will excite buyers by projecting originality and a strong subliminal coolness factor while satisfying their need for a high-end look at reasonable price points."
Armen Living is undertaking a multi-part marketing campaign for the new lines that includes the website to launch the collection, a mix of traditional and new media, online video, social sites and unique Web content designed to enhance its B2B communications.
Armen Living has retained MVC Agency of Los Angeles to spearhead its rebranding and marketing campaign, including the design of the Web site.
