Barcalounger Home Partners wtih Serta for Upholstery Line
Barcalounger Home, Serta Team for Licensed Upholstery Collection
September 2007
Barcalounger Home has partnered with Serta to produce a line of upholstery and sofa sleepers under the licensed brand Serta Perfect Day & Night.
The line, which will include sofas, loveseats, chairs and sofa sleepers, will be shown next week at High Point Market. The sleepers will include Serta mattresses.
“Serta is thrilled to partner with Barcalounger/Stanton to enter the upholstery market for the first time,” said Bob Malin, vice president of licensing for Serta. “Both of our brand names have stood for quality for many years, so this is a partnership that makes sense for the consumer.”
Barcalounger Home announced earlier this week its new branding initiative under which all of the company’s products will be marketed.
“Because we have the facilities on both the East and West coasts, we have capabilities in place to provide excellent servie and delivery to customers,” said Tom Yow, chief executive officer of Barcalounger Home. “Barcalounger Home is excited about the marketing opportunities this relationship with Serta will provide.”
The line, which will include sofas, loveseats, chairs and sofa sleepers, will be shown next week at High Point Market. The sleepers will include Serta mattresses.
“Serta is thrilled to partner with Barcalounger/Stanton to enter the upholstery market for the first time,” said Bob Malin, vice president of licensing for Serta. “Both of our brand names have stood for quality for many years, so this is a partnership that makes sense for the consumer.”
Barcalounger Home announced earlier this week its new branding initiative under which all of the company’s products will be marketed.
“Because we have the facilities on both the East and West coasts, we have capabilities in place to provide excellent servie and delivery to customers,” said Tom Yow, chief executive officer of Barcalounger Home. “Barcalounger Home is excited about the marketing opportunities this relationship with Serta will provide.”
