Bedding Center Sells Out for High Point Market
Bedding Center Sells Out, Relocates in Plaza Suites for High Point Market
August 2007
After a successful launch at the Spring 2007 High Point Market, Merchandise Mart Properties Inc.’s Bedding Center has expanded and relocated the area to the first floor of Plaza Suites. The new Bedding Center, which is completely sold out, will be ready for the Fall High Point Market, Oct. 1-7.
The Bedding Center has nearly doubled in size since last market, growing from 15,000 to 25,000 square feet. Participating companies include: Alfa Airbeds, Arason Enterprises, Inc, Carolina Mattress Guild, Corsicana Bedding, Eclipse International, Glideaway Sleep Products, Hickory Springs Manufacturing Co., Industrias Tobia, Pacific Coast Feather Co., Springwall Mattress, and Therapedic.
“The response has been overwhelming, said Tom Mitchell, senior vice president, MMPI High Point, “but we are not surprised, since this is such an important category for our industry. We knew from our research that buyers coming to High Point Market wanted more opportunities to shop bedding while they were here, so we created The Bedding Center to respond to that need.”
The Bedding Center gathered positive feedback from participating exhibitors after its Spring launch.
Gerry Borreggine, president and CEO of Therapedic Sleep Products said, “We think a strong foundation has been laid at this market [Spring 2007 High Point Market] from which the mattress industry can look to build upon in reestablishing High Point as a bedding destination.”
Ashley Groce, marketing manager at Corsicana, which added 200 additional square feet to its space for October, said, “The Bedding Center proved to be a great concept. Customers enjoyed the ease of shopping bedding by having it in one location. We were able to open some new accounts and look forward to coming back in October.”
Mark Campbell, vice president of sales and marketing for Springwall Sleep Products, which added 400 square feet for this fall, said, “The traffic count in our space and the significance of the buyers that we met with at the inaugural event convinced us to expand our space for the October market.”
For more information about participating, please contact Julie Messner at (336) 821-1509 or jmessner@mmart.com.
The Bedding Center has nearly doubled in size since last market, growing from 15,000 to 25,000 square feet. Participating companies include: Alfa Airbeds, Arason Enterprises, Inc, Carolina Mattress Guild, Corsicana Bedding, Eclipse International, Glideaway Sleep Products, Hickory Springs Manufacturing Co., Industrias Tobia, Pacific Coast Feather Co., Springwall Mattress, and Therapedic.
“The response has been overwhelming, said Tom Mitchell, senior vice president, MMPI High Point, “but we are not surprised, since this is such an important category for our industry. We knew from our research that buyers coming to High Point Market wanted more opportunities to shop bedding while they were here, so we created The Bedding Center to respond to that need.”
The Bedding Center gathered positive feedback from participating exhibitors after its Spring launch.
Gerry Borreggine, president and CEO of Therapedic Sleep Products said, “We think a strong foundation has been laid at this market [Spring 2007 High Point Market] from which the mattress industry can look to build upon in reestablishing High Point as a bedding destination.”
Ashley Groce, marketing manager at Corsicana, which added 200 additional square feet to its space for October, said, “The Bedding Center proved to be a great concept. Customers enjoyed the ease of shopping bedding by having it in one location. We were able to open some new accounts and look forward to coming back in October.”
Mark Campbell, vice president of sales and marketing for Springwall Sleep Products, which added 400 square feet for this fall, said, “The traffic count in our space and the significance of the buyers that we met with at the inaugural event convinced us to expand our space for the October market.”
For more information about participating, please contact Julie Messner at (336) 821-1509 or jmessner@mmart.com.
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