The Specialty Sleep Association will launch Bedfax.org, an informative Web site for consumers and retail sales associates, at Las Vegas Furniture Market.
The SSA will introduce the site during its winter market educational event for dealers and other attendees, titled “What’s in your mattress,” scheduled for Mon., Jan. 28, 4-5 p.m., in space C176 of World Market Center Las Vegas.
The branded Bedfax program supports the organization’s goal to drive bedding product sales through consumer education, while promoting the SSA’s three-tier Environment and Safety consumer disclosure product labeling program to bedding manufacturers and dealers, according to Dale Read, SSA president.
“Women, especially moms, will continue to drive demand for safe and sustainable home goods, including bedding products, but many are confused or wary of misinformation,” said Read. “With Bedfax.org, the SSA intends to create an online resource for pre-purchase research; with the ultimate goal of connecting consumers to dealers that sell SSA certified and labeled mattresses.”
The Bedfax.org launch and educational event are sponsored by the SSA and members Innomax, Innovative Mattress Solutions, Latexco, Naturepedic, Suite Sleep, and the Marketing Arm Group.
Initially, the new site located www.bedfax.org will feature an informative consumer-facing video, which will debut to attendees at Monday’s event. Also at bedfax.org, consumers and retail sales associates may find a glossary of terms and definitions related to environmental and safety product claims, as well as a list of manufacturers participating in the SSA program which feature consumer disclosure labels at the point of sale. Finally, interested manufacturers may learn more about the SSA’s Green Initiative and link to the association’s trade Web site.
