Fine Furniture to Produce Biltmore Licensed LineFebruary 19, 2013
Hand-crafted from premium wood solids and veneers, the new Biltmore collection will feature wood pieces in okume swirl veneers, random matched rustic cherry, cluster oak and other fine cabinet woods. Styles will range from updated European traditional to relaxed American casual, with accent pieces in exotic veneers, hand painted items and metal pieces in a wide assortment of colors and textures. More than a dozen Biltmore finishes have been developed for the line. The Biltmore Upholstery product line will feature 20 exclusive frames, including chairs, ottomans, sofas and accent upholstery pieces.
"This new furniture collection with Fine Furniture Design is unlike anything we've done before," said Tim Rosebrock, vice president and general manager of the Biltmore Home Products Division. "It's a notable program of exceptional designs that mix easily with existing furniture or may be combined to create entire rooms. This new partnership represents an opportunity to expand the reach of our brand to a larger segment of the American public."
"Biltmore is a one-of-a-kind place, filled with amazing furnishings and d•cor from Europe, Asia and other far corners of the world," said Jim Adams, vice president of product design and marketing for Fine Furniture Design, based in High Point, N.C. "This new collection will take inspiration from this masterful mix, drawing on the unique furniture, architecture, art and other design elements found throughout Biltmore to create a collection of exquisite designs perfectly suited for today's lifestyles."
"We are pleased to be working together with Fine Furniture Design on this exciting new collection," said Donnette Miller, Biltmore's licensing director of home furnishings. "We see this as the start of a significant new partnership between two companies with very compatible core values centered on quality and integrity. Fine Furniture Design has a deep commitment to fine craftsmanship and superior manufacturing techniques, which will ensure that this new line meets the high standards of construction quality and creativity that our customers have come to expect."
The Fine Furniture Design marketing team explored Biltmore and studying design details to develop the line. The team then combined those insights with the Biltmore legacy and brand vision to create an unparalleled collection of heirloom furnishings.