Kathy Ireland Adds CAS Wall Art
April 28, 2009
Kathy Ireland Worldwide has a new home furnishings licensing partner at this week's High Point Market with CAS Wall Art. CAS is showing 100 SKUs for a "soft launch" of the new relationship in space 2G of the C&D Building.
"We are blessed to partner with Kathy and her brand in the category of wall art," said Lisa Choate, co-owner of CAS Wall Art. "This soft introduction is a benchmark for our company. Kathy's design and marketing strategy gives many indications of what we will look like in the near future. ... Our companies share a passion for bringing beautiful fashion with evident value."
Kathy Ireland said CAS Wall Art brings affordable beauty to families.
"These magnificent products make wall art an essential item for families who are seeking affordable ways to enhance or change their home decor," Ireland said. "We have been in negotiations and discussions for some time. We are all thrilled to be able to bring forward this relationship. We share core values as we move our brand from promotional products to those which are better and best. Kathy Ireland Home now lives at the mid tier and above in every product category."
CAS Wall Art developed its SKUs around Kathy Ireland Home from Vaughan case goods and the art is intended to complement all KIWW products, including flooring, lighting, home office, home theatre, upholstery, leather, window treatments, top of bed, bedding, wall coverings, candles, permanent botanicals, decorative accessories, ceiling fans and products for infants and youth.
Other Kathy Ireland Home categories are on display at this week's market at Vaughan Furniture, Plaza Suites 210; Martin, National Furniture Mart 512; Pacific Coast Lighting, IHFC M430; Hallmart Collectables, Show Place 3401; Therapedic, Plaza Suites I-501.
"We are blessed to partner with Kathy and her brand in the category of wall art," said Lisa Choate, co-owner of CAS Wall Art. "This soft introduction is a benchmark for our company. Kathy's design and marketing strategy gives many indications of what we will look like in the near future. ... Our companies share a passion for bringing beautiful fashion with evident value."
Kathy Ireland said CAS Wall Art brings affordable beauty to families.
"These magnificent products make wall art an essential item for families who are seeking affordable ways to enhance or change their home decor," Ireland said. "We have been in negotiations and discussions for some time. We are all thrilled to be able to bring forward this relationship. We share core values as we move our brand from promotional products to those which are better and best. Kathy Ireland Home now lives at the mid tier and above in every product category."
CAS Wall Art developed its SKUs around Kathy Ireland Home from Vaughan case goods and the art is intended to complement all KIWW products, including flooring, lighting, home office, home theatre, upholstery, leather, window treatments, top of bed, bedding, wall coverings, candles, permanent botanicals, decorative accessories, ceiling fans and products for infants and youth.
Other Kathy Ireland Home categories are on display at this week's market at Vaughan Furniture, Plaza Suites 210; Martin, National Furniture Mart 512; Pacific Coast Lighting, IHFC M430; Hallmart Collectables, Show Place 3401; Therapedic, Plaza Suites I-501.
