HF.com to Feature Star Designers
September 28, 2009
When the consumer web portal for home decorating, HomeFurnishings.com, launches on Oct. 15 it will feature design advice articles written by celebrity designers including Candice Olson, Jane Seymour, Christopher Lowell and renowned color expert Kate Smith.
"We feel extremely fortunate to be able to share with the consumer the design expertise of these top celebrity designers," said Doug Kays, chairman of the National Home Furnishings Association, which is developing the consumer portal. "These designers are all viewed by consumers as well known trusted advisors. Their design insights will help to draw consumers to the HomeFurnishings.com interactive website where they will have their home decorating questions answered and be able to explore the other features of the web portal all the way through to the HomeFurnishings.com dealer locator."
Consumers visiting HomeFurnishings.com can learn how to pick the perfect sofa from Candice Olson and how to find their decorating inspiration from Jane Seymour Christopher Lowell will share his thoughts on holiday centerpiece magic along with work from home secrets. Color specialist Kate Smith will use her background as a color strategist and creator of sensationalcolor.com to answer questions such as how to create a monochromatic tone-on-tone color scheme and how to find the perfect kitchen color as part of a regular "Ask Kate" column where consumers can send in their color questions and challenges.
Trisha McBride Ferguson, editor of HomeFurnishings.com, said that "we know that consumers are researching the Web before buying, yet they likely have to go to many different sites to find their answers. We are bringing consumers all of the tools that they need, including advice from experts like these celebrity designers, together in one place. At HomeFurnishings.com they can get inspired, educated, make a design plan and then find a place to shop all on one site. And unlike other sites, HomeFurnishings.com will not be limited to just one look or budget level but will cover a wide breadth of design styles and price points for every room. We will have something for everyone."
"We feel extremely fortunate to be able to share with the consumer the design expertise of these top celebrity designers," said Doug Kays, chairman of the National Home Furnishings Association, which is developing the consumer portal. "These designers are all viewed by consumers as well known trusted advisors. Their design insights will help to draw consumers to the HomeFurnishings.com interactive website where they will have their home decorating questions answered and be able to explore the other features of the web portal all the way through to the HomeFurnishings.com dealer locator."
Consumers visiting HomeFurnishings.com can learn how to pick the perfect sofa from Candice Olson and how to find their decorating inspiration from Jane Seymour Christopher Lowell will share his thoughts on holiday centerpiece magic along with work from home secrets. Color specialist Kate Smith will use her background as a color strategist and creator of sensationalcolor.com to answer questions such as how to create a monochromatic tone-on-tone color scheme and how to find the perfect kitchen color as part of a regular "Ask Kate" column where consumers can send in their color questions and challenges.
Trisha McBride Ferguson, editor of HomeFurnishings.com, said that "we know that consumers are researching the Web before buying, yet they likely have to go to many different sites to find their answers. We are bringing consumers all of the tools that they need, including advice from experts like these celebrity designers, together in one place. At HomeFurnishings.com they can get inspired, educated, make a design plan and then find a place to shop all on one site. And unlike other sites, HomeFurnishings.com will not be limited to just one look or budget level but will cover a wide breadth of design styles and price points for every room. We will have something for everyone."
