CSN Stores, the largest online-only retailer of furniture and home goods in the U.S., is rapidly growing its Get It Near Me advertising business.
The advertising business delivers some of the CSN shoppers to brick-and-mortar retailers that may be competitors of CSN. This month,
Get It Near Me signed two deals with
buying group Furniture Marketing Group (FMG).
"As furniture retailers, our members know consumers are evolving to include the Web in their purchasing decisions," added
Mike Herschel, executive director of FMG. "Knowing that CSN attracts a large number of active furniture shoppers to its sites each month, participating in this program is a great way to tap into that audience and help drive those consumers into our retailers' showrooms. Get It Near Me has demonstrated impressive success for a number of retailers—and we aim to share in those successes as the program continues to grow."
Launched in August 2009, Get It Near Me is based on the concept that an advertiser's primary need is to be in the right place at the right time. CSN's 200+ sites receive more than 10 million visits each month and most of those people are actively shopping for furniture. But they don't always end up buying online, so advertising to them while they shop online is a chance for advertisers to reach qualified buyers at just the right time. Typically, only a small percentage of visitors purchase online, while the vast majority conduct Web research before visiting a local retailer to make a purchase.
"The primary reason we use Get It Near Me is the extraordinary value," said
Tony Mitchell, director of purchasing at
American Furniture Warehouse. "We get at least three times as many clicks from Get It Near Me compared to what the same amount of money would net us on any other online advertising platform. It made sense to us, right from the get go. You always want the most for your advertising dollars. So you're not just going to run those ads where they'll be seen, but also where they will matter to people who do see them."
