Dallas Market Center Names Strawbridge EVPJanuary 14, 2013
Dallas Market Center has named Kevin Strawbridge executive vice president of marketing and technology.
Strawbridge is responsible for integrating marketing and technology efforts to best serve both buyers and sellers; while further enhancing the Market Center as a leading digital marketplace.
“Kevin is an experienced and acknowledged leader and we’re thrilled to welcome him to our team,” said Cindy Morris, COO, Dallas Market Center. “He will lead the marketing and technology strategy to further establish Dallas as a marketplace with cutting-edge digital resources.”
Strawbridge has more than 18 years of experience assembling and leading cross-functional teams in settings from corporate environments to startups. He is skilled in discerning business models specifically related to online, e-commerce, retail and service-oriented environments, and is experienced as a finance and accounting professional with a deep understanding of data, analytics and reporting.
Strawbridge has worked in a variety of consulting and managing positions including: Square L Group, advising senior managers in the day-to-day implementation of programs that support acquisition and retention of visitors to Web sites and managing mobile website functionality; DealTaker.com as a divisional president setting strategy and managing a team handling marketing, information technology, merchandising and content; and JCPenney Direct, as a senior manager of marketing and business development, working to grow jcpenney.com to $1 billion in revenue and leading the implementation of jcp.com onto the Merchants@ platform for Amazon. In addition, Strawbridge served in senior leadership roles with CardsDirect.com and CollectiblesToday.com