Ethan Allen Offers E-Commerce on New Web Site

April 10, 2009

Ethan Allen (ETH) is taking a new approach with its redesigned, e-commerce Web site to combine personal service with technology.

The new site at ethanallen.com provides visitors with a new way to shop that includes videos, feature stores, design and style solutions, new photography and the retailer's portfolio of seven lifestyles for design. The site also has a My Projects section that allows visitors to create idea boards and room plans and get feedback from an online design consultant at a local store.

The Web site has four distinctive sections: inspire where readers can peruse new product stories along with trend information and decorating solutions; design that showcases the company's seven lifestyles with large-scale pictures, space planning and an idea center for decorating projects; shop where consumers can buy more than 3,000 products online; and rewards where loyal customers can earn points for every $1 spent. The points are redeemable on future purchases.

“A signature for the Ethan Allen brand is our complimentary design service and now it can be enjoyed not only in our Design Centers and Design Studios, but as part of the online experience at ethanallen.com,” said Farooq Kathwari, chairman and CEO. “It makes the pre-shopping and design process more accessible and—through this great technology—gives clients the opportunity to work online with the design consultants from our Design Centers and Design Studios.”