FXI Names Adams CMOJanuary 25, 2013
Foam products producer FXI has named Diane Adams to the newly created position of chief marketing officer.
The move is part of FXI's increased R&D efforts to develop more customized solutions for its customers; and to reinforce the company’s commitment to maintaining its position as a leader in innovation and growth through product development and market research.
Adams oversees the customer marketing for all of its divisions. She joined FXI one year ago and is credited with leveraging market research to provide customers with the right tools, training and support needed to increase sales. In her new role, she will focus on customer marketing efforts across the organization.
“Through the use of insightful research and the development of dynamic marketing tools over the past year, we have shown our customers that they can significantly expand their sales and profitability by partnering with FXI,” said Media, Pa.-based FXI President and CEO John Cowles. “With Diane leading the way, our company will continue to make significant investments in marketing and R&D to present our business partners with more innovative solutions to improve their own performance.”
“It has been a very exciting and fulfilling year for me at FXI,” said Adams. “We have made important strides in developing innovative solutions and we want to continue to expand our partnerships. By leveraging our insights and break-through technologies across all channels, we can help our customers sell more product and increase profits.”