I.O. Metro Publishes Consumer CatalogNovember 2, 2012
Home furnishings retailer I.O. Metro has just mailed its first glossy catalog, a 40-page book set to land in consumers' mailboxes.
The Bentonville, Ark.-based specialty lifestyle furnishings retailer is using the catalog in its strategic growth strategy. The company currently has 18 stores in the South.
"I am very excited to share our introductory catalog with customers," said Jay Howard, I.O. Metro founder and CEO. "Putting this together has allowed me to reflect on the growth of our company in the seven years since the first I.O. Metro store opened. We have evolved from a one-location boutique to a lifestyle brand with 18 store locations and an e-commerce and catalog presence."
The retailer jumped into e-commerce last year with a redesigned Web site.
I.O. Metro also views the catalog as a customer service feature. The catalog's professional photography and styled rooms illustrate the retailer's diverse product offerings and encourage customers to take advantage of I.O. Metro's free design service available through each store.
"This catalog is a major strategy for us in 2013 to begin aggressively growing not only our online retail efforts, but also our in-store sales," Howard said. "We spent many months planning and determining how best to showcase our products in the catalog so that customers can really see how our furniture fits into their daily lives. We have an aggressive growth plan for the next three years-10-plus locations starting with our premier Dallas location opening in February 2013. This catalog will play a major role in that growth."