Retailers, Ekornes Donate $392,000 to CharitiesFebruary 14, 2013
Upholstery supplier Ekornes, Inc., along with its retail partners, raised more than $392,000 in its 5th annual Charity of Choice promotion.
The money raised during the seven-week promotion went to various charities that each dealer selected.
The promotion ran in North America during the holiday season from Nov. 21, to Jan. 14. Consumers were asked to donate $50 to the charity of the dealer's choice. In return for the donation, consumers received $200 off the purchase of a Stressless recliner or Stressless sofa. Ekornes and the dealers shared in the cost of the product discount.
"We are extremely pleased to have had the participation of 95 percent of our dealer base place orders during this promotion," said Peter Bjerregaard, Ekornes president. "It is important to us to drive business to our retailers through consumer promotions which can contribute so greatly to our communities at the same time."
The 2012 Charity of Choice promotion was supported with national television advertising, online advertising, in-store POP and advertising support materials for the dealers including print ads, flyers, graphics for dealer Web sites and more.