Furniture Wizard Launches 2 Tech ToolsAugust 1, 2011
Technology solution vendor Furniture Wizard has launched its iFurnitureSM web content management system and Inventory UpdaterSM tool.
The new iFurnitureSM web content management system will give retailers the ability to easily create and update a customized website to extend their reach beyond the retail floor, providing powerful point-of-sale and inventory management tools built specifically for the home furnishings industry.
"Retailers work hard to keep their sales floor fresh and up to date, but often ignore the look and feel of their website or leave it up to third-party vendors who populate the site with items they have never carried," said Martin Fischbein, founder and president of Furniture Wizard. "With iFurniture, retailers can use the same care and inspiration to administer and update their website as they do to merchandise their stores."
The addition of iFurniture's Web content management functionality will create a full-circle Web site solution designed for furniture retailers.
"Our talented graphic designers will design a gorgeous Web site that reflects the image of each individual store," said Fischbein. "Then, the iFurniture system will allow you to easily and intelligently control it by updating not only the content, but the images displayed on your home page. It also gives you the ability to easily create content for a Facebook site."
iFurniture features total integration between an iFurniture-generated Web site and the functionality of the Furniture Wizard system--a combination designed toincrease both your customer base and your sales. For example, when your Web customer submits their "wish list" on your Web site, the list is immediately sent to the Furniture Wizard system, which generates a "thank you" e-mail and lets the customer know that they will soon be contacted by a store representative. At the same time, store personnel receive an email and text alert about the customer's desire to purchase.
Inventory Updater will give furniture retailers instant access to up-to-date inventory information from Ashley Furniture.
"For retailers, keeping up with manufacturers' constantly changing inventory and pricing can be a real challenge," said Fischbein. "Furniture Wizard's new inventory management tool provides real-time access to Ashley data==freeing up retailers to do what they do best, sell furniture."
Typically, a retailer would have to log in to Ashley's Web site to check stock availability and submit orders. Furniture Wizard users have been able to use the system to check warehouse stock and place orders for some time. The new Inventory Updater tool will eliminate the time-consuming task of dealing with new product additions, dropped products and price changes. It also will automate the downloading of full-color photos for new products.