Furnitureland South Opens Expanded Stanley GalleryFebruary 19, 2013
At approximately 20,000 square feet, the new Stanley presentation on the retailer's first floor is 30 percent larger than the gallery it replaced. Furnitureland South is the first retailer to embrace this new merchandising model.
As with its newly opened corporate showroom at World Market Center Las Vegas, Stanley incorporated its new "grand hall and houses" concept into the space at Furnitureland South. Inspired by the Hall of Mirrors at Versailles, the architecturally resplendent showroom features a long hallway with rooms reflecting upscale lifestyles as offshoots. The showroom is divided into "houses," each representing a unique style: Coastal, New Introductions, Traditional and Contemporary.
“Our showrooms are one of the most outwardly visible expressions of our brand and a key component in how we tell the Stanley story," said Stanley Vice President of Marketing and Brand Development Randy Wells, the creative force behind the design. "Each space communicates the Stanley persona in a way that resonates with our target audience, providing a shopping experience that feels much like the well appointed homes in which they reside.”
Darrell Harris, founder and CEO of Furnitureland South said: "This merchandising strategy speaks to the way people live and how they want to shop for living spaces. Each house’s theme is designed to offer a total-look solution to consumers and simplifies the buying process. At over a million square feet, Furnitureland South is the single largest furniture store in the world.”