HGTV Home Rolls Out at RetailJanuary 4, 2013
The HGTV Home Furniture Collection continues to reach more retail showrooms.
The collection made its retail debut Sept. 15 in Leesburg, Va., at the new Wolf Furniture store. Since then it has debuted at retailers in markets across North America that include include: American Furniture (Iowa and Wisconsin), Stacy Furniture (Texas), Johnny Janosik (Delaware), Darvin Furniture (Illinois), Decorium (Ontario), Stoney Creek Furniture (Ontario), Kittle’s Furniture (Indiana and Ohio), Good’s Home Furnishings (North Carolina) and Sprintz Furniture (Tennessee).
Other leading retail chains scheduled to unveil the line in the coming weeks include: Jordan’s (British Columbia), Baer’s Furniture (Florida) and Galleries Acadiana (Louisiana).
“From the beginning, our goal has been to bring the voice and vision of HGTV to eager consumers through long-term partnerships with trusted and established retailers,” says Renee Loper, vice president of marketing for HGTV Home furniture. “Our roster is filled with dealers who are able to convey the credibility, style and quality that is the foundation of the HGTV Home brand.”
The successive retail launches will be supported by television and print advertising, public relations and event-planning assistance, brand development support, in-store and out-of-store merchandising and displays.
Beyond the collection debuts, several retail locations will host well-known HGTV designers for customer meet-and-greet events, as well as design presentations.