Abbyson Living Returns to Las Vegas MarketDecember 18, 2012
The 6,256-square-foot showroom is in a "prime, atrium space right off the escalator," said Yavar Rafieha, vice president of Abbyson Living. "We are remodeling the space for market to create a stunning presentation."
The showroom is being designed to spotlight lifestyle vignettes. It will include a full bar, marble flooring and interactive video displays.
Based in Los Angeles, Abbyson Living produces bedroom, dining room, occasional, upholstery, accent furniture and area rugs. The company is known for "inspired elegance" - classic designs updated with transitional and modern touches that are "chic, creative and functional and in tune with today's lifestyles," Rafieha said.
At the Las Vegas Market taking place Jan. 28 to Feb. 1, Abbyson Living will introduce new dining and leather groups, as well as mirrors, lamps, pillows and rugs. The company also is introducing a line of higher-end fabrics.
On the merchandising side, Abbyson Living will debut a touch-screen kiosk for retailers that provides instant access to its online catalogs. The company's sales force also will be equipped with iPads linked to its Web site and database.
"We will have a number of ambitious programs and concepts to share with our retailers," Rafieha said. "This new showroom gives us a great opportunity to introduce our new brand campaign and other initiatives."
Designed by Los Angeles-based consultant MVC Agency, http://www.mvcagency.com/ the brand campaign includes a new logo, tagline ("Inspired Elegance for the Way We Live") and Web site. In addition, Abbyson is stepping up its social media marketing efforts to leverage the celebrity following that its products have inspired.
"Abbyson Living has always been dedicated to building our brand name in the market," Rafieha said. "Through social media, our website and other communications, we aim to build a more meaningful connection with our target customers, based on core values such as quality and style."
Founded in 1989 as an importer of hand-knotted Tibetan rugs and other hand-crafted products, Abbyson has evolved into a whole-home furniture source. Today, Abbyson sources its furnishings from company-owned plants in Asia, Italy and Germany, with U.S. distribution centers in Los Angeles and Plainfield, Ind. In 2013, it plans to add a third U.S. distribution facility on the East Coast.