Specialty sleep retailer Select Comfort has taken its custom sleep approach a notch farther with its Sleep Number Airfit adjustable pillow.
The pillow comes in three options for personalization—CoolFit Foam, Memory Fiber and European White Goose Down. The pillows start at $189.99.
The company said the pillow combines the support and comfort of air with the innovation of adjustability to provide the most personalized pillow and sleep experience possible.
“We believe everyone is unique and, therefore, everyone deserves a bed and bedding that offer individualized comfort,” said Annie Bloomquist, chief product management and merchandise officer at Sleep Number. “After 25 years of offering personal comfort and adjustability in beds, we’re excited to offer our customers a pillow that is distinctively Sleep Number. It’s a personalized, innovative gift that provides real benefits each and every night.”
