Howard Miller Teams with Ty Pennington of ‘Extreme Makeover: Home Edition’
Howard Miller, Ty Pennington of ‘Extreme Makeover: Home Edition’ Team Up for Furniture Collections
March 2008Howard Miller Home Storage Solutions by Ty Pennington offers three collections designed to with features designed for organizing households. Thirteen-piece Lifestyle Storage incorporates unique and functional storage concepts such as MP3 ports and speakers, charging stations, concealed ironing board, hair dryer, hidden message center, mudroom locker and much more for today’s busy lifestyles.
Driven by consumer demand for custom options and the popularity of do-it-yourself projects, the Personal Storage line includes affordable and customizable storage options that allow consumers to choose finish, hardware, door style, storage features, pediment and base as well as the price point through an easy-to-use online or in-store ordering process.
The Wall Storage selection allows consumers to artfully display personal keepsakes and store media/library items.
“I couldn’t be more pleased about working with Howard Miller, a company that is just as dedicated to quality and style as I am,” Pennington said. “I understand how the consumer struggles with decorating her home and I want to change that. Offering my expertise to guide people through this difficult process is my goal, and launching Howard Miller Home Storage Solutions by Ty Pennington gives me the opportunity to do just that.”
Pennington has gained him a wide fan base, which enjoys his upbeat attitude and eye for design. In 2007 he was voted one of Forbes magazine’s “Top 100 Celebrities.” As host of “Extreme Makeover: Home Edition”, Pennington helps build and decorate homes for families in need each week before an audience of 14.3 million viewers. Howard Miller has regularly supplied clocks for the show.
“America loves Ty,” said Howard J. Miller, president of Howard Miller. “His signature style combines the best of great design with an approachability and dedication to quality craftsmanship that really resonates with today’s consumers. Howard Miller is both proud and excited to announce this partnership and the launch of Howard Miller Home Storage Solutions by Ty Pennington. We believe it will broaden our consumer base and deliver even more customers to dealers’ doorsteps.”
According to the Freedonia Group, a leading international business research company, home organization product sales are due to rise to 7.6 billion dollars in 2009, and the Howard Miller/Pennington collaboration seeks to fulfill the need in the market for furnishings that make people’s lives more convenient and organized with personalization and function top of mind. The line goes beyond the traditional bedroom, dining room and occasional offerings as well as other, more utilitarian, storage options such as plastic containers.
