High Point Market Ad Campaign Wins Awards
December 1, 2009
The International Association of Exhibitions and Events has awarded High Point Market's "Collage" ad campaign both first place and honorable mention in its 2009 Art of the Show Competition in the "over 150,000 net square feet" category.
Each year, the international competition singles out advertising and promotional materials that set the standard for the entire tradeshow industry. High Point Market's promotional materials will be on display next week at Expo! Expo!, IAEE's annual meeting and exhibition in Atlanta.
The "Collage" ad campaign and exhibitor directories scored first place honors in the Attendance Promotion Campaign, and honorable mention in the Attendance Promotion Brochure categories. The campaign and brochure were created for the High Point Market Authority last year by Emisare, a Greensboro, N.C.-based advertising agency.
"Collage presented Market as a multi-layered assembly of products and ideas drawn from many sources," said Scott Williams, vice president, marketing strategy for Emisare. "In creating the campaign, we sought to portray Market as a rich resource that offers its guests a complete experience of the forces that are shaping today’s homes and driving their customer’s business decisions."
"The home furnishings industry was hit especially hard by the housing market collapse of 2008," said Brian D. Casey, president and chief executive officer of the High Point Market Authority. "Creative campaigns such as this one, along with the innovative use of communications strategies and technology, allowed us to hold registrations firm and deliver events that were inspiring, productive and rewarding for exhibitors and Market guests alike.
"Building on this successful strategy, we are currently developing new messages and incorporating new communications tactics that personalize our promotions to an extent that is unprecedented in the event industry. "Our focus now is on connecting home furnishings professionals with the solutions and resources they need to grow, as evidenced by our new 'Connect' campaign, which positions High Point as the connection point where the entire industry comes together, with eye-catching graphics that call to mind a kaleidoscope, signifying the continual evolution of Market, and the myriad resources available here."
The IAEE awards mark the second time the "Collage" campaign has been honored with a major industry recognition. Emisare also won a Silver Addy Award in the Communication Arts national business-to-business category for mixed/multiple media for the campaign.
Each year, the international competition singles out advertising and promotional materials that set the standard for the entire tradeshow industry. High Point Market's promotional materials will be on display next week at Expo! Expo!, IAEE's annual meeting and exhibition in Atlanta.
The "Collage" ad campaign and exhibitor directories scored first place honors in the Attendance Promotion Campaign, and honorable mention in the Attendance Promotion Brochure categories. The campaign and brochure were created for the High Point Market Authority last year by Emisare, a Greensboro, N.C.-based advertising agency.
"Collage presented Market as a multi-layered assembly of products and ideas drawn from many sources," said Scott Williams, vice president, marketing strategy for Emisare. "In creating the campaign, we sought to portray Market as a rich resource that offers its guests a complete experience of the forces that are shaping today’s homes and driving their customer’s business decisions."
"The home furnishings industry was hit especially hard by the housing market collapse of 2008," said Brian D. Casey, president and chief executive officer of the High Point Market Authority. "Creative campaigns such as this one, along with the innovative use of communications strategies and technology, allowed us to hold registrations firm and deliver events that were inspiring, productive and rewarding for exhibitors and Market guests alike.
"Building on this successful strategy, we are currently developing new messages and incorporating new communications tactics that personalize our promotions to an extent that is unprecedented in the event industry. "Our focus now is on connecting home furnishings professionals with the solutions and resources they need to grow, as evidenced by our new 'Connect' campaign, which positions High Point as the connection point where the entire industry comes together, with eye-catching graphics that call to mind a kaleidoscope, signifying the continual evolution of Market, and the myriad resources available here."
The IAEE awards mark the second time the "Collage" campaign has been honored with a major industry recognition. Emisare also won a Silver Addy Award in the Communication Arts national business-to-business category for mixed/multiple media for the campaign.
Companies Mentioned:
 |
