ISPA Conference Is Next Month in OrlandoFebruary 8, 2013
The International Sleep Products Association has slated its 2013 ISPA Industry Conference for March 6-7, in Orlando, Fla.
ISPA shortened its biennial Industry Conference to a day-and-a-half to accommodate busy mattress industry executives. Despite being a full day shorter than previous ISPA Conferences, mattress industry executives will find the new condensed format is filled with timely and relevant educational sessions tailored specifically to the industry.
The Conference kicks off on March 6, with an afternoon and evening filled with valuable networking. The Walt Disney World golf tournament, the ISPA Women’s Networking cocktail reception, and the Welcome Reception all offer many opportunities to meet and catch up with mattress industry colleagues.
“ISPA is a leader in executive education for the mattress industry,” said Latex International President Tom Eisenberg. “Attending the Conference is a great investment of our time and allows us a unique opportunity to network with some of the top leaders in the mattress industry in such a short period.”
Educational sessions begin on March 7. Steve McKee, president of marketing firm, McKee Wallwork Cleveland, will kick things off with his lively keynote presentation on “Marketing to the Rationally Irrational.” Attendees will learn how to achieve a balance of fact and feeling to make their marketing efforts more successful.
Following McKee, Amy Jantzer of Echo, and Brett Burky, director of online traffic at Radically Ambitious, will discuss the constantly evolving world of social media and search engine optimization--key to any business marketing plan for the mattress industry.
No trip to Disney World would be complete without a session from the Disney Institute. David Mulvey will share his expertise on how to increase creativity and innovation in the mattress industry--giving attendees the keys to success in the rapidly changing 21st century.
The closing keynote speaker Kit Yarrow, Ph. D., chair, Department of Psychology at Golden Gate University, will offer essential strategies for marketing to Generation Y adults, an important demographic and buying group for bedding products, during her presentation, “Psychological Secrets of Gen Y.”