Jerome's Plans 6th Store in New Market
January 31, 2010The new store, the retailer's sixth showroom, will open in Murrieta, Calif., in a former Levitz showroom, and will serve the surrounding areas including Temecula, Calif. The 56-year-old, family-owned company also operates six clearance centers.
The new location signals the furniture retailer’s ambition to increase its footprint, making products available to more consumers across southern California.
After the Murrieta showroom opens, the company will employ 370 people. The new store will employ between 35 and 40 people.
“Our customers drive to our various locations far and wide across San Diego County, especially from Murrieta,” said Lee Goodman, president and CEO of Jerome’s Furniture. “As a family-owned business that provides value to our customers with quality products at a price people can afford, we feel that the Jerome’s brand resonates well with consumers in Temecula and the surrounding areas. There’s a large makeup of hard-working families that we believe will continue to become Jerome’s customers for life and welcome our furnishings into their home.”
Located right off the I-15 freeway in Murrieta, just a few miles north of Temecula, the new location will serve the inland empire region, an area the company has long wanted to be a part of. The showroom will include Jerome’s most popular departments, including Kidz to Teens, leather, dining, Jerome’s Dream Shop, living room, baby, entertainment and home office.
“The City of Murrieta is very excited that Jerome’s Furniture will be opening in the former Levitz building at the Village Walk shopping center—a highly visible location at the I-15/California Oaks Road interchange," said Murrieta Mayor Kelly Bennett. “Jerome’s is a well-respected, highly successful retailer, and we welcome them to the City of Murrieta. The City has fast tracked the permits within one day, and they will open before the President’s Day holiday.”
The office manager is Cheyney Stivalet, who will oversee the office within the store, finalizing sales and arranging necessary financing. The location’s sales manager overseeing sales, customer service and interior design will be Ali Tommalieh.
Jerome’s has recently seen an uptick in sales from consumers that may have paid more with other retailers and now seek value and style. With Jerome’s, customers can find the same style as top retail stores that compare in style, while being incomparable with an unbeatable price. Their prices are negotiated with the manufacturers directly to provide the best possible prices, everyday.
