Kathy Ireland Expands Licensing Into Water Features
Kathy Ireland Announces Licensing Agreement on Water Features
December 2007
Kathy Ireland, who has licensed collections in virtually every area of the home, is getting into the water with a new line of fountains and water features that will be produced through an agreement with Bluworld, the largest manufacturer in the category.
The new line will include indoor and outdoor water features that will range in price from $100 to a few thousand dollars. Bluworld Owner and Chief Engineer Sean Drummond said Kathy Ireland “has partnered with some of the finest manufacturers in the industry. The Kathy Ireland brand stands for quality and we feel privileged to be associated with her.”
The Kathy Ireland Home By Bluworld of Water collection will have a soft launch in July and will debut in Las Vegas in January 2008. Ireland is president and CEO of Kathy Ireland Worldwide, a design and marketing firm that has teamed to produce furniture collections in more than 15 home décor categories, including lines with companies such as Standard, Martin, Shaw Living and Therapedic.
The new line will include indoor and outdoor water features that will range in price from $100 to a few thousand dollars. Bluworld Owner and Chief Engineer Sean Drummond said Kathy Ireland “has partnered with some of the finest manufacturers in the industry. The Kathy Ireland brand stands for quality and we feel privileged to be associated with her.”
The Kathy Ireland Home By Bluworld of Water collection will have a soft launch in July and will debut in Las Vegas in January 2008. Ireland is president and CEO of Kathy Ireland Worldwide, a design and marketing firm that has teamed to produce furniture collections in more than 15 home décor categories, including lines with companies such as Standard, Martin, Shaw Living and Therapedic.
Companies Mentioned:
 |
|
