Kathy Ireland Partners with Vaughan
February 26, 2009
Kathy Ireland Worldwide (KIWW), Beverly Hills, Calif., announced Wednesday that it has a new partner for in Vaughan Furniture for a licensed line of bedroom, dining, occasional and youth furniture.
The products will be marketed as Kathy Ireland Home from Vaughan Furniture.
"Vaughan Furniture is an industry leader and household name for retailers and consumers," said Kathy Ireland, KIWW founder, CEO and chief designer. "It has been that way for Vaughan since the beginning. This new partnership continues our desire at KIWW to progress from promotional manufacturers to those of exquisite quality. KIWW considers this the successful result of years that we've auditioned for Vaughan. This is a dream come true."
"Kathy Ireland Worldwide has a global reputation for fashion, quality, value, safety, solutions, and beauty of design in the home industry," stated Taylor Vaughan, chairman, president and CEO of Vaughan Furniture, Galax, Va. " ... We look forward to working with Kathy and her brilliant team to implement the innovative designs and creative solutions KIWW brings to the market in so many areas of product design, with a particular impact in the home and furniture industries."
"The synergy that is offered by this new relationship achieves one of our primary goals of 2009. Holistic sharing of retail information is crucial to brand building for operations of our scale. Kathy Ireland Home from Vaughan Furniture will be unique in our ability to serve retailers and our manufacturers with design collaboration and sales information in a powerful way," said Stephen Roseberry, president and COO of KIWW.
Earlier this month, Kathy Ireland Worldwide and Standard Furniture had announced the end of their case goods partnership that began in 2001.
The products will be marketed as Kathy Ireland Home from Vaughan Furniture.
"Vaughan Furniture is an industry leader and household name for retailers and consumers," said Kathy Ireland, KIWW founder, CEO and chief designer. "It has been that way for Vaughan since the beginning. This new partnership continues our desire at KIWW to progress from promotional manufacturers to those of exquisite quality. KIWW considers this the successful result of years that we've auditioned for Vaughan. This is a dream come true."
"Kathy Ireland Worldwide has a global reputation for fashion, quality, value, safety, solutions, and beauty of design in the home industry," stated Taylor Vaughan, chairman, president and CEO of Vaughan Furniture, Galax, Va. " ... We look forward to working with Kathy and her brilliant team to implement the innovative designs and creative solutions KIWW brings to the market in so many areas of product design, with a particular impact in the home and furniture industries."
"The synergy that is offered by this new relationship achieves one of our primary goals of 2009. Holistic sharing of retail information is crucial to brand building for operations of our scale. Kathy Ireland Home from Vaughan Furniture will be unique in our ability to serve retailers and our manufacturers with design collaboration and sales information in a powerful way," said Stephen Roseberry, president and COO of KIWW.
Earlier this month, Kathy Ireland Worldwide and Standard Furniture had announced the end of their case goods partnership that began in 2001.
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