Study Says Slow Black Friday Online
December 1, 2009Keynote's reporting is comprised of leading online shopping sites across apparel, electronics, and books and music Web sites and establishes a standard for retailers to measure acceptable performance against. The Keynote Retail Transaction Performance Index benchmarks the performance for an online shopping transaction for each leading retail site, including product search, shopping cart and checkout process performance.
The data used to create Keynote's retail index is collected in real-time on an hourly basis from 10 cities across the United States, providing an up-to-the-minute barometer of online consumer experience throughout the 2009 holiday shopping season. The index data is collected using Transaction Perspective, Keynote's market-leading Web site performance measurement and monitoring service that uses a real Internet Explorer browser to capture measurements that are highly accurate and best simulate an actual end user's experience.
Further information on the Keynote Retail Performance Indices is available online here.
Sites Included on Keynote's Retail Web Transaction Performance Index--
Electronics sites on Keynote's retail index include: Amazon, Apple Store, Best Buy, CDW, Dell, HP, Newegg, Office Depot, Office Max, Overstock, Sony Style, Staples, Toys R Us, Wal-Mart.
Apparel sites on Keynote's retail index include: Abercrombie & Fitch, Eddie Bauer, Foot Locker, J Crew, JC Penney, Kohls, Macy's, Neiman Marcus, Nordstrom, Saks Fifth Avenue, Sears, Victoria’s Secret, Zappos.
Books and music sites on Keynote's retail index include: Abe Books, Amazon, Barnes & Noble, Blockbuster, Borders, Overstock, Scholastic, Target, Tower Records, Wal-Mart.
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