BREAKING NEWS : Las Vegas Shifts Dates Back to Summer
December 28, 2009The Las Vegas Market has shifted back to summer dates for its second show in 2010. The summer 2010 market is set for August 2-6 at World Market Center.
In addition, the Winter 2011 Las Vegas Market is scheduled for Jan. 24-28, 2011. The moves are designed to drive additional sales opportunities and maximize efficiencies for buyers, sellers.
The new Summer 2010 Las Vegas Market will anchor an integrated mega-market that will be co-located with World Market Center's debut shows Gift + Home and Vegas Kids. Gift + Home and Vegas Kids will feature a dedicated but complementary date pattern of Aug. 4-7, 2010, including a weekend component.
In January 2011, the new market dates will maximize the value of World Market Center's strategic partnership with SURFACES, the floor coverings industry's leading event and InspireDesign, World Market Center's new hospitality design show, to create a winter mega-market. In years beyond 2011, Las Vegas Market plans on holding its Winter Market in a similar time frame of late January and early February based on calendar and strategic considerations.
"Our 'mega-market' approach, combined with the new Summer and Winter Las Vegas Market dates, an innovative new way to add value for our partners and empower businesses to increase their profitability in this new economy," said World Market Center Las Vegas President and Chief Executive Officer Robert Maricich. "This diversified model clearly meets the industry's need to cost-effectively generate new leads and sales by promoting cross-category activity among complementary industry sectors."
Maricich continued, "At a time when all businesses require introspection and must challenge themselves to create more value, we are proud to embark on strategic decisions that, based on input from many of our partners, optimize sales opportunities for their businesses and expand channels of distribution. As a privately held enterprise, World Market Center is truly a unique business platform, able to respond to our customers' needs quickly and decisively. We have always said we would do what is best for our customers and their customers. In this unprecedented environment, we are confident these strategic business decisions will benefit our entire industry."
The new dates and mega-market approach have the unanimous support of World Market Center's Advisory Board. The new market weeks also minimize staffing and travel considerations for exhibitors, retailers and designers whose event schedules will be simplified by the new and consolidated slate of events. The new schedule also reduces potential industry conflicts, allowing businesses to focus all of their attention on maximizing their returns during Las Vegas Market week.
