Walsh Named Creative Services Director at Leggett & Platt
March 4, 2009
John Walsh has been named director of creative services for Leggett & Platt (LEG).
Prior to joining Leggett, Walsh was in the corporate office of Sam's Club corporate office where he was director of creative services. While there, he directed all club member acquisition and retention materials, including mail, newsletters, catalogs, inserts, television, print, signage and point-of-purchase materials. In his new position, Walsh will oversee design, Internet, printing and exhibit of the company's creative service division.
“John Walsh's talent, expertise and leadership have already motivated our creative team to achieve higher ground,” said Mark Quinn, executive vice president of marketing for Leggett & Platt’s bedding group. “L&P is committed to providing our internal networks and our clients with agency-quality marketing services at a fraction of traditional agency costs. That translates to more insightful creative strategy and inspired, results-oriented execution.”
Previously, Walsh served as vice president, creative director at the Northlich Agency in Cincinnati, Ohio, where he worked with clients to develop go-to-market strategies for both new and existing products. He also helped Procter & Gamble business-to-business brands develop direct marketing campaigns.
“Given John's stellar credentials, we are delighted to have him leading our Creative Services department,” said Perry Davis, president of Leggett & Platt’s bedding group. “He and his team will continue to have a growing impact on our business and that of our customers.”
Prior to joining Leggett, Walsh was in the corporate office of Sam's Club corporate office where he was director of creative services. While there, he directed all club member acquisition and retention materials, including mail, newsletters, catalogs, inserts, television, print, signage and point-of-purchase materials. In his new position, Walsh will oversee design, Internet, printing and exhibit of the company's creative service division.
“John Walsh's talent, expertise and leadership have already motivated our creative team to achieve higher ground,” said Mark Quinn, executive vice president of marketing for Leggett & Platt’s bedding group. “L&P is committed to providing our internal networks and our clients with agency-quality marketing services at a fraction of traditional agency costs. That translates to more insightful creative strategy and inspired, results-oriented execution.”
Previously, Walsh served as vice president, creative director at the Northlich Agency in Cincinnati, Ohio, where he worked with clients to develop go-to-market strategies for both new and existing products. He also helped Procter & Gamble business-to-business brands develop direct marketing campaigns.
“Given John's stellar credentials, we are delighted to have him leading our Creative Services department,” said Perry Davis, president of Leggett & Platt’s bedding group. “He and his team will continue to have a growing impact on our business and that of our customers.”
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