Tam Tapped as VP of Sales and Marketing for Leggett & Platt's Consumer Products Division
April 15, 2009
Herman Tam has been named vice president of sales and marketing for Leggett & Platt's (LEG) Consumer Products Group.
Prior to joining the company, Tam was the senior director of marketing with Dacor, a producer of residential cooking equipment. While there, Tam was responsible for creating and executing brand, product innovation, marketing and customer experience strategies. Earlier in his career, Tam gained a wide range of knowledge in marketing with leading brands such as James Hardie, Valmont Industries, Cummins and Ikea.
“Herman Tam was hired because of his in-depth experience in strategic marketing, brand management, product development and commercialization, market and business development, and building strategic partnerships,” said Rob Woods, president of Leggett & Platt’s Consumer Products Group. “Herman’s extensive marketing background combined with his passion for home goods has brought tens of millions of dollars' worth of new business to previous employers by building premium brands and effectively marketing high-value, differentiated products to end consumers. We are thrilled to have him on our team.”
In his new position, Tam oversees branding, strategic and tactical marketing of sleep accessory products for Leggett & Platt’s Consumer Products Group. In addition, he works with cross-functional teams to develop product, process and marketing innovations.
“I am thrilled to be a part of the Leggett & Platt Consumer Products Group team,” Tam said. “I’ve always considered myself a classically-trained marketer with cross-industry experience, and feel that I bring a fresh approach and a unique perspective to the sleep and home furnishings industry.”
Tam is a graduate of Vanderbilt University where he earned an MBA with dual concentration in marketing and finance. He received a bachelor's degree in business administration with a concentration in marketing from the Chinese University of Hong Kong. He lives in Irvine, Calif., with his wife Ling, and their 6-year-old son Alec.
Prior to joining the company, Tam was the senior director of marketing with Dacor, a producer of residential cooking equipment. While there, Tam was responsible for creating and executing brand, product innovation, marketing and customer experience strategies. Earlier in his career, Tam gained a wide range of knowledge in marketing with leading brands such as James Hardie, Valmont Industries, Cummins and Ikea.
“Herman Tam was hired because of his in-depth experience in strategic marketing, brand management, product development and commercialization, market and business development, and building strategic partnerships,” said Rob Woods, president of Leggett & Platt’s Consumer Products Group. “Herman’s extensive marketing background combined with his passion for home goods has brought tens of millions of dollars' worth of new business to previous employers by building premium brands and effectively marketing high-value, differentiated products to end consumers. We are thrilled to have him on our team.”
In his new position, Tam oversees branding, strategic and tactical marketing of sleep accessory products for Leggett & Platt’s Consumer Products Group. In addition, he works with cross-functional teams to develop product, process and marketing innovations.
“I am thrilled to be a part of the Leggett & Platt Consumer Products Group team,” Tam said. “I’ve always considered myself a classically-trained marketer with cross-industry experience, and feel that I bring a fresh approach and a unique perspective to the sleep and home furnishings industry.”
Tam is a graduate of Vanderbilt University where he earned an MBA with dual concentration in marketing and finance. He received a bachelor's degree in business administration with a concentration in marketing from the Chinese University of Hong Kong. He lives in Irvine, Calif., with his wife Ling, and their 6-year-old son Alec.
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