Schwall Named EVP at Linwood FurnitureMarch 21, 2011
Case goods furniture manufacturer Linwood Furniture has named Jeff Schwall to the new position of executive vice president of sales and marketing.
He reports to CEO Mike Mebane.
Schwall, a 26-year industry veteran, is responsible for developing sales and marketing strategies for the Linwood brand, Linwood-Carolina Furniture Artisans Collections, and OEM opportunities, along with managing all aspects of product development, creation of marketing materials and activities, and supervision of public relations.
Schwall most recently served as regional vice president of sales for Schnadig Furniture Corp. He also has served as senior vice president of U.S. sales for Shermag Furniture, vice president of sales and marketing for Southern Furniture Reproductions, and vice president of sales for Lexington Furniture.
“As we grow, it is essential to build an experienced leadership team to aggressively expand our base of furniture dealers and interior designers nationally and to explore new channels of business as a domestic OEM producer for other residential and contract furniture brands,” Mebane says. “Jeff is well regarded in the industry and thoroughly understands the retail marketplace as well as domestic manufacturing, which significantly differentiates Linwood from the industry’s sea of sameness.”