Rent-A-Center Puts Magic In New Ad Campaign
February 23, 2009Rent-A-Center announced recently that it will launch an advertising campaign starring basketball star Earvin “Magic” Johnson today. The message: You can get the best things in life, one rent payment at a time.
The campaign, including 15-second and 30-second TV and radio commercials, highlights the “worry-free guarantee” the company with 3,000 locations introduced last year.
Created by Dallas ad agency Launch, the spots feature Johnson calling attention to the availability of brand-name merchandise via an easy, worry-free experience without the need for credit or credit checks. “In teaming with Magic Johnson, we have found the ideal partner to help get the word out,” said Ann Davids, senior vice president and chief marketing officer. “He’s living proof of how, with hard work and determination, you can get the best things in life—which is exactly what Rent-A-Center is all about.”
