Englander Has New Location for Las Vegas MarketJanuary 24, 2013
Englander, Olive Branch, Miss., will showcase a new national line of hybrid specialty gel beds called LifeStyle, along with new gel-based Tension Ease and Anniversary models--a presentation that offers a broad range of popular gel foam products at retails from $499 to $1,899 in queen--in its new showroom, C-1596 of World Market Center Las Vegas. The nearly 6,000-square-foot contemporary showroom is designed to capture the movement and energy typified by consumers’ varied lifestyles.
“Today’s shoppers are attuned to the benefits of both sleeping comfort and coolness,” said Kevin Toman, Englander CEO and president. “As such, we’re excited about our expanded gel products and the merchandising and marketing opportunities they will afford a variety of retailers. “We also look forward to welcoming customers to a new showroom which not only salutes our new LifeStyle collection, but reflects our focus on mattress designs that deliver better sleep to today’s active consumers.”
Also, Englander is incorporating gel foams into two new aggressively priced Anniversary beds. Expected to retail at $499 in plush and $599 in a pillow top design, the Anniversary models feature an innerspring core plus combinations of poly foam and gel foam layers.
“Consumers identify gel as a desirable mattress component,” Toman said. “Our market objective is to give retailers a number of exceptionally strong gel stories to promote and sell.”