MEGA Group USA Rolls out Mobile ToolsNovember 13, 2012
New mobile tools from home furnishings retail buying consortium MEGA Group USA aim to help members compete in mobile commerce space.
The move seeks to engage the 85.9 million consumers using their mobile devices to research their purchases--four out of every five smartphone users, according to Comscore research.
“New technology trends, like mobile shopping, are one area our members need help with," said Rick Bellows, president of MEGA Group USA, Germantown, Tenn. "We are dedicated to providing members the best programs and tools that are easy to utilize and succeed with”
Every member gets a Basic MEGA WebFront Web site paid entirely by the group for one year, which provides a starting Web presence, and now also includes a mobile-specific site with no additional work or cost. Customers accessing the site from a mobile device are taken to the mobile-specific version that is designed to load fast and make it easy to get directions or call the store. Large buttons designed for use on a small touch screen make it easy to view any product featured on the member’s regular WebFront site.
Members that upgraded to the more robust Premium Plus MEGA WebFronts program also received alternate mobile-specific sites earlier this year at no additional cost, featuring all the thousands of products their regular WebFronts contain and updates automatically. Both the traditional and mobile sites are seamlessly linked to save retailers time and effort.
The new MEGA RetailDeck app goes a step further: Its use helps retailers improve the efficiency and customer experience while in their stores. This web app works on all Internet-enabled devices and is specially optimized for tablet use. Staff members can access full product information, pricing guides, rebates and more for more than 400,000 items from anywhere in the store, on the road or in customers’ homes. MEGA RetailDeck also effortlessly makes price tags that contain automated QR codes so sales staff or customers can scan the QR code with their mobile devices to pull up more information about the product on the store’s own WebFront Web site in seconds.
“MEGA WebFronts and MEGA RetailDeck make us more competitive, efficient and most of all, more professional in the eyes of our customers” said Jesse Johnson of Rich TV & Home Center in Portsmouth, Ohio.