The Social Spot in VegasJanuary 17, 2013
The Social Spot is a dedicated space inside the Retailer Resource Center, WMC-C496, for the industry to learn the ins and outs of social media. The RRC has been the retailers’ destination for networking opportunities, free educational seminars, and information on products and services designed just for buyers.
With the landscape of social media, technology, and advertising changing daily, The Social Spot is undergoing change as well. The Social Spot will continue to teach retailers about social media and how to use it as a marketing tool, but take it one step further. Both R&A and Best Buy For Business believe your customer experience starts online and the final customer experience is your physical storefront. Making sure that your online experience is a seamless transition to your physical experience is important in converting sales today. R&A Marketing and Best Buy For Business will teach, and show, retailers how to enhance their in-store environment through technology and marketing that will help deliver sales for today and tomorrow.
“We have developed The Social Spot to educate and inform the retailer,” said Kyle Doran, president and co-owner of R&A Marketing. “The convergence of what has always worked, and what is working today is only growing. To move forward in today's world and sell more product (that's what it's all about) the principles of social media and offline media need to work together—not apart.”
Along with the dedicated Social Spot space, a Web site, and Twitter handle (@FurnSocialSpot) have been created to inform, and teach, retailers throughout the year about technology, advertising, and marketing. The content-laden Web site and Twitter account will help businesses grow by giving them the one thing that helps every marketer: information. Updated daily, visitors can find information, insights and news about what is happening around the world in marketing and advertising and how it can help move their businesses forward.