Hayneedle.com Deploys 8thBridge Graphite for Social CommerceJune 12, 2012
The 8thBridge Graphite platform is now being used by Hayneedle.com to give shoppers new and more meaningful ways to share their shopping experiences. Ranked number 85 on the 2012 Internet Retailer Top 500 list, Hayneedle.com is using Graphite’s new social shopping capabilities to fuel higher levels of customer sharing and discovery.
The Graphite platform enables Hayneedle.com shoppers to go beyond the social media “Like” and “Share” buttons on products and offers to communicate more specific information. Shoppers can now indicate that they “Want It”, “Own It”, or “Need Advice”.
When a customer indicates that they want, own, or need advice about a product or offer on Hayneedle.com, a Shoppable Story is shown on their Facebook Timeline, and the Facebook user’s friends can shop in their Tickers and News Feeds. See below.
“We think Hayneedle.com is a great example of a retailer that is using Graphite to allow its customers to get input from their friends before making a purchase,” said Jon Kubo, chief product officer of 8thBridge.
“The new Graphite technology from 8thBridge was the first social commerce approach that aligned with our multi-channel vision. We are excited about being the first in our industry to provide this service to our customers,” said Brian Moen, CMO, Hayneedle.com.