Luxury bedding vendor Pure LatexBliss has launched "Learn and Earn," an online training and awards program for retail sales associates.
This initiative was built in collaboration with the award-winning Incentive Team, based in Atlanta and known for creating state-of-the-art training and incentive programs.
Pure LatexBliss has created a series of short videos designed to educate retail sales associates on key messaging, branding and product benefits, which the RSAs can access through an online portal. After completing a quiz on the content covered in the presentation, RSAs collect points, which are deposited into members’ accounts that can be redeemed for prizes, including cruises, electronics and jewelry in the Pure LatexBliss awards mall, which contains a selection of more than 800 items. Participants can also earn bonus points for signing up for the program and sharing tips about selling Pure LatexBliss products with other online learners.
The program has been in beta test for the past six months where participants have earned televisions, travel cards, Bose Headsets, Dooney & Bourke Purses, Tag Heur Watches, Pure LatexBliss mattresses and more.
“Our retail sales associates are the backbone of our company and we wanted to create a better way to train them. The Learn and Earn program is a fun, interactive, rewarding program where everyone wins,” said Pure LatexBliss President Kurt Ling. “We believe online videos are a great format for learning and think giving iPads and iPods away are the donuts and coffee of this generation.”
