Pure LatexBliss Has Permanent Showroom in TupeloFebruary 14, 2013
Nearly triple the size of its former temporary space, the 3,200-square-foot showroom will offer a more open and spacious presentation of bedding, merchandising solutions and point-of-purchase materials. Situated in a high traffic area in Building 4, Space 4418, the corner showroom features glass walls and an eye-catching, sleek, modern theme.
“We have experienced incredible success at this show in the past and decided it was time to open a permanent space. We found that Tupelo Market attracts retailers we hadn’t reached at Las Vegas or High Point Markets,” said Kurt Ling, president of Atlanta-based Pure LatexBliss. “The size of this showroom enables us to display all our offerings and properly tell the story of our beds without limiting to specific collections.”
At the Market, Pure LatexBliss will showcase its ActiveFusion Climate Control mattress, topper and pillow collections; and introduce its “CustomFit for You” to the Tupelo Market. The retail merchandising program gives consumers the opportunity to design and build their bed in stores by allowing them to select a mattress, foundation, removable pillow top and pillow that is tailored to their personal preferences. With a variety of mattresses, foundations, pillow tops and pillows, the CustomFit program can offer customers nearly 150 possible combinations for creating their best bed with only a handful of floor samples.
Pure LatexBliss now has five showrooms worldwide: Brussels, Belgium, High Point, Las Vegas, Shelton, Conn., and Tupelo.