"Queer Eye" to Hit WMC Design Center
March 2006
"Queer Eye For the Straight Guy," the Emmy Award-winning television show from the Bravo cable network, is coming to Las Vegas' World Market Center. The show's "Fab Five" team of makeover consultants will be shooting at WMC's Design Center Tuesday.
The Design Center at World Market Center is open year round to the professional design trade, and the segment will be part of Queer Eye's new-season kick-off of Las Vegas-themed episodes. Those start airing June 6.
Interior designer Thom Filicia will use several Design Center showrooms to help Las Vegas "straight guys" transform their homes. Design Center exhibitors scheduled for participation include JBS Environments, Richter, Willow Green Co. and Brownstone.
"This kind of media exposure not only benefits the city, but also has synergy for World Market Center as it will highlight our year-round Design Center to an international and affluent audience," said Dana Pretner, director of marketing and public relations for World Market Center. "Brand integration and the art of product placement is an excellent marketing strategy for World Market Center and our tenants. As our complex emerges as an international showcase for home and design, part of the formula is to support innovative new products and elevate the home furnishings industry in ways that allow them to expose their brands to consumers."
JBS Environments owner Bill Button is excited about "Queer Eye's" exposure of WMC's approach to the design trade.
"Hopefully this exposure will help promote Las Vegas as a world class design destination," he said.
"Queer Eye's" production team will jury World Market Center vendors to create the right mix of products and showrooms for the show. Final product selections are at the discretion of the show producers.
Other Las Vegas venues and partners for the "Queer Eye" filming include Las Vegas Convention and Visitors Authority, Travelocity, The Palms, Harrah's Entertainment, Pure and Todd English's Olives.
The Design Center at World Market Center is open year round to the professional design trade, and the segment will be part of Queer Eye's new-season kick-off of Las Vegas-themed episodes. Those start airing June 6.
Interior designer Thom Filicia will use several Design Center showrooms to help Las Vegas "straight guys" transform their homes. Design Center exhibitors scheduled for participation include JBS Environments, Richter, Willow Green Co. and Brownstone.
"This kind of media exposure not only benefits the city, but also has synergy for World Market Center as it will highlight our year-round Design Center to an international and affluent audience," said Dana Pretner, director of marketing and public relations for World Market Center. "Brand integration and the art of product placement is an excellent marketing strategy for World Market Center and our tenants. As our complex emerges as an international showcase for home and design, part of the formula is to support innovative new products and elevate the home furnishings industry in ways that allow them to expose their brands to consumers."
JBS Environments owner Bill Button is excited about "Queer Eye's" exposure of WMC's approach to the design trade.
"Hopefully this exposure will help promote Las Vegas as a world class design destination," he said.
"Queer Eye's" production team will jury World Market Center vendors to create the right mix of products and showrooms for the show. Final product selections are at the discretion of the show producers.
Other Las Vegas venues and partners for the "Queer Eye" filming include Las Vegas Convention and Visitors Authority, Travelocity, The Palms, Harrah's Entertainment, Pure and Todd English's Olives.
