R&A Marketing Hosts Conference on Web Optimization, Advertising
February 9, 2010
R&A Marketing is hosting a marketing roundtable next month at the Deer Creek Lodge and Conference Center in Mount Sterling, Ohio.
The conference, "Plug In and Make Money in 2010", will be held March 29-30 and will focus on Web site optimization, integration of traditional media and increasing profitability through online satisfaction.
“Your customer—let’s call her Ms. Jones—visits the Web at some point during her shopping process 75 percent of the time,” said Kyle Doran, president of R&A Marketing. “Ninety percent of customers will visit a store’s Web site after they’ve made a purchase. Yet 42 percent of furniture stores don’t have a Web site to service Ms. Jones before or after the sale. Those who do often find they’ve sunk a huge amount of money into a static site that doesn’t even generate as much income as their worst salesperson.”
The agenda and speakers for the R&A Roundtable were selected to help furniture industry professionals realize a return on their online investment. Attendees will learn how to manage content, understand what customers are looking for, and project the cost to establish and maintain an online presence from Rafferty Pendery, CEO of Studio98, an online marketing company. Rick Doran, CEO of R&A Marketing, will show how to use traditional offline marketing to drive customers to Web sites (where their contact information and shopping needs are captured), and how to use Web site to drive customers to the store. David Lively of The Lively Merchant will discuss the real cost and benefit of social networking in terms of time and technology, so you can decide if the 200 million new users who signed up for Facebook in 2009 were really onto something.
“We’re also going to talk about new methods of mass media that help you tell Ms. Jones what’s going on in your world,” Kyle Doran said. “Television, radio, newspapers and direct mail are all valid and effective methods of mass media … but today’s consumer gathers information in whole new ways. We’ll show you how you how to reach her electronically, effectively and affordably.”
Presentations on search engine optimization and pay per click advertising by Carl Wochele, R&A account executive round out the agenda.
The conference, "Plug In and Make Money in 2010", will be held March 29-30 and will focus on Web site optimization, integration of traditional media and increasing profitability through online satisfaction.
“Your customer—let’s call her Ms. Jones—visits the Web at some point during her shopping process 75 percent of the time,” said Kyle Doran, president of R&A Marketing. “Ninety percent of customers will visit a store’s Web site after they’ve made a purchase. Yet 42 percent of furniture stores don’t have a Web site to service Ms. Jones before or after the sale. Those who do often find they’ve sunk a huge amount of money into a static site that doesn’t even generate as much income as their worst salesperson.”
The agenda and speakers for the R&A Roundtable were selected to help furniture industry professionals realize a return on their online investment. Attendees will learn how to manage content, understand what customers are looking for, and project the cost to establish and maintain an online presence from Rafferty Pendery, CEO of Studio98, an online marketing company. Rick Doran, CEO of R&A Marketing, will show how to use traditional offline marketing to drive customers to Web sites (where their contact information and shopping needs are captured), and how to use Web site to drive customers to the store. David Lively of The Lively Merchant will discuss the real cost and benefit of social networking in terms of time and technology, so you can decide if the 200 million new users who signed up for Facebook in 2009 were really onto something.
“We’re also going to talk about new methods of mass media that help you tell Ms. Jones what’s going on in your world,” Kyle Doran said. “Television, radio, newspapers and direct mail are all valid and effective methods of mass media … but today’s consumer gathers information in whole new ways. We’ll show you how you how to reach her electronically, effectively and affordably.”
Presentations on search engine optimization and pay per click advertising by Carl Wochele, R&A account executive round out the agenda.
