Dinning Joins Netsertive as Business Development DirectorJanuary 23, 2013
Regina Dinning has joined online ad technology company Netsertive as business development director.
The move is part of Netsertive's expansion of its dedicated furniture industry team in response to the growing need for dealers to better target online consumers.
Dinning is a seasoned professional with more 15 years’ experience in marketing and advertising, including several years specifically in home furnishings, most recently at Banner Marketing.
According to research firm BIA/Kelsey, over 90 percent of consumers research products and businesses online prior to making purchases locally. Yet the vast majority of marketing investments from traditional industries such as furniture is still made in traditional media such as newspapers and printed directories.
“Online research is unequivocally the first step for consumers researching important or higher-cost products, and this represents an incredible opportunity for local ‘offline’ businesses,” said Brendan Morrissey, CEO, Netsertive, Morrisville, N.C. “As we’ve seen in similar traditional industries over the past five years, when businesses leverage efficient, locally targeted online media, they can leap ahead of their competition whether large or small. Retailers that do not closely manage a strong online presence and fully leverage their available co-op funding are missing new sales opportunities every day.”
“Netsertive provides solutions only in select industries like home furnishings, where we can truly impact the bottom line for dealers and manufacturers,” said Morrissey. “Regina brings an incredible depth of knowledge in this space, which helps us ensure we deeply understand our clients’ needs and capitalize on the opportunities to help them drive more business in this rapidly evolving digital world.”