Relax the Back Teams with Ecomfort Mattress
April 20, 2009
Anatomic Global has launched a national retail program to sell its Ecomfort Mattress line of premium, environmentally-friendly memory foam mattresses through Relax the Back's 120-plus stores across the United States and Canada.
Anatomic Global President Jeff Scorziell cited the Relax the Back relationship as a key step in rolling out the brand nationwide for Relax the Back and other retailers.
"The Relax the Back relationship gives us the opportunity to serve the retailer well in both our key competencies, which are our national drop-ship delivery and our superior back support technology," said Scorziell.
Relax the Back will carry Ecomfort Mattress under the private label, PureFitT. The mattress offers health benefits in several ways including a patent pending Neutral Posture Support System to allow the back to relax to its fullest potential.
The Ecomfort Mattress collection uses EcoMemoryFoamT, Anatomic Global's proprietary, exclusive earth-friendly material. A significant portion of the EcoMemoryFoam formulation is comprised of a 100 percent plant-based product. EcoMemoryFoam is also an extreme open-cell memory foam that does not retain heat, addressing the most common consumer complaint about foam bedding. The product uses less energy to process, conserving energy, and the process is fully contained in a patented zero emissions chamber, dramatically reducing the product's impact on the environment from its inception.
The suggested retail price range of the Ecomfort Mattress collection is $1,299 to $2,999 in queen. For more information, visit www.ecomfortmattress.com.
Anatomic Global President Jeff Scorziell cited the Relax the Back relationship as a key step in rolling out the brand nationwide for Relax the Back and other retailers.
"The Relax the Back relationship gives us the opportunity to serve the retailer well in both our key competencies, which are our national drop-ship delivery and our superior back support technology," said Scorziell.
Relax the Back will carry Ecomfort Mattress under the private label, PureFitT. The mattress offers health benefits in several ways including a patent pending Neutral Posture Support System to allow the back to relax to its fullest potential.
The Ecomfort Mattress collection uses EcoMemoryFoamT, Anatomic Global's proprietary, exclusive earth-friendly material. A significant portion of the EcoMemoryFoam formulation is comprised of a 100 percent plant-based product. EcoMemoryFoam is also an extreme open-cell memory foam that does not retain heat, addressing the most common consumer complaint about foam bedding. The product uses less energy to process, conserving energy, and the process is fully contained in a patented zero emissions chamber, dramatically reducing the product's impact on the environment from its inception.
The suggested retail price range of the Ecomfort Mattress collection is $1,299 to $2,999 in queen. For more information, visit www.ecomfortmattress.com.
