Cinda Baxter to Keynote High Point Seminars
October 7, 2009
The High Point Market Authority will sponsor a series of six special educational seminars focused on business-building ideas for independent retailers and interior designers during Fall Market here.
All HPMA seminars will take place in G-105 on the 1st floor of the Suites at Market Square.
Cinda Baxter, founder of The 3/50 Project, a retail consultant and enthusiastic champion of independent retailers, is scheduled to deliver the series’ keynote address, "The 3/50 Project: Building Business from the Ground Up," on Monday, Oct. 19 at 2 p.m.
"Having spent fourteen years as a successful retail store owner herself, Cinda 'gets' what business owners are going through, speaks their language, and is determined to see them stick around for the long haul," said Brian D. Casey, president and chief executive officer of the High Point Market Authority. "Her mission to strengthen independent brick and mortar businesses from the inside out fits perfectly with our goal as a Market to supply home furnishings professionals with the information they need to move their businesses forward."
The 3/50 Project is a groundswell movement that began as a simple idea: Encourage people to frequent three local brick-and-mortar businesses that they want to remain in the community, and spend an affordable $50 per month.
"Fifty comes from the idea that if even half the employed population spent a mere $50 per month in locally owned retail stores, those purchases would generate more than $42.6 billion in revenue," Baxter said, adding that for every $100 spent in locally owned businesses, $68 returns to the local community. When spent in a big box, chain or franchise, $43 remains. Purchases made online return nothing.
"The 3/50 Project asks consumers to think about which three stores they'd miss if they disappeared, then reminds them to return there," says Casey. "Amazingly, while the movement has made great strides toward saving the brick and mortar stores our nation is built on in many other industries, the majority of retailers in the furniture business have yet to hear about it. For this reason, we felt the High Point Market was an ideal venue to bring Cinda's inspiring message to home furnishings merchants."
The HPMA Seminar Series kicks off its designer track on Sunday morning, Oct. 18 at 10 a.m. with Mark Woodman, North American "ambassador" for MIX Magazine and Global Color Research, a London-based, international trend and design group for product specifications and trend publishing. Woodman will speak to "Color Trends on a Global Scale" and share the results of Global Color Research's international MIX panel.
All HPMA seminars will take place in G-105 on the 1st floor of the Suites at Market Square.
Cinda Baxter, founder of The 3/50 Project, a retail consultant and enthusiastic champion of independent retailers, is scheduled to deliver the series’ keynote address, "The 3/50 Project: Building Business from the Ground Up," on Monday, Oct. 19 at 2 p.m.
"Having spent fourteen years as a successful retail store owner herself, Cinda 'gets' what business owners are going through, speaks their language, and is determined to see them stick around for the long haul," said Brian D. Casey, president and chief executive officer of the High Point Market Authority. "Her mission to strengthen independent brick and mortar businesses from the inside out fits perfectly with our goal as a Market to supply home furnishings professionals with the information they need to move their businesses forward."
The 3/50 Project is a groundswell movement that began as a simple idea: Encourage people to frequent three local brick-and-mortar businesses that they want to remain in the community, and spend an affordable $50 per month.
"Fifty comes from the idea that if even half the employed population spent a mere $50 per month in locally owned retail stores, those purchases would generate more than $42.6 billion in revenue," Baxter said, adding that for every $100 spent in locally owned businesses, $68 returns to the local community. When spent in a big box, chain or franchise, $43 remains. Purchases made online return nothing.
"The 3/50 Project asks consumers to think about which three stores they'd miss if they disappeared, then reminds them to return there," says Casey. "Amazingly, while the movement has made great strides toward saving the brick and mortar stores our nation is built on in many other industries, the majority of retailers in the furniture business have yet to hear about it. For this reason, we felt the High Point Market was an ideal venue to bring Cinda's inspiring message to home furnishings merchants."
The HPMA Seminar Series kicks off its designer track on Sunday morning, Oct. 18 at 10 a.m. with Mark Woodman, North American "ambassador" for MIX Magazine and Global Color Research, a London-based, international trend and design group for product specifications and trend publishing. Woodman will speak to "Color Trends on a Global Scale" and share the results of Global Color Research's international MIX panel.
What a great article. I was watching her video on the GHC website on the 3/50 Project - http://www.giftandhomechannel.com/content/350-projects-cinda-baxter-5-ways-promote-your-retail-website