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Making a Difference

Schneiderman's Furniture

November 2009
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With five stores in Minnesota, Schneiderman’s Furniture is not only helping its customers furnish comfortable homes, but also reaching out to help to families in need by providing a local non-profit with gently used furniture.

Schneiderman’s has established a working relationship with a local charity called Bridging that runs a 10,000-square-foot warehouse to offer economically disadvantaged people a one-time gift of quality furniture and household items to help stabilize and improve their lives.

When the retailer’s customers purchase new furniture, Schneiderman’s offers to take the used furniture and deliver it to the Bridging facilities for them. The service gives the customer the opportunity to help a family, take a tax deduction and not have to worry about finding a way to get rid of the old furniture.

A family-owned operation founded in 1948, Schneiderman’s strives to create a bit of whimsy in its store décor by using the artistic talents of its on-staff retail environment designer, Chad Van Kekerix. Kekerix is responsible for the store displays, and he uses his skills and color expertise to add life and vibrance to Schneiderman’s locations with original murals and atmospheric painting techniques. The murals keep customers talking about the creative displays throughout the stores.


 

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