Serta, Barcalounger Home Team for Upholstery Seating
April 15, 2009
Serta and Barcalounger Home will offer a new cushion product that incorporates the bedding major's technology to enhance seating comfort.
The line will kick off in this summer, but samples will be on display at the upcoming High Point Market in the Barcalounger showroom in the International Home Furnishings Center, C754. The collection will feature Serta's Comfort Quilt convoluted foam with Dacron wrap in a variety of upholstery, including chairs, stationary upholstery and sofa sleepers.
“This is the first time that a renowned company like Barcalounger Home has taken a patented bedding feature and translated it into a seating advancement,” said Bob Malin, vice president of licensing for Serta. “It’s exciting to have an opportunity to partner in a way that provides obvious and immediate benefits to consumers across the country.”
Serta’s Comfort Quilt was first used in Serta Perfect Sleeper products in the mid-1990s to significantly reduce pressure points that can cause tossing and turning for a more restful night’s sleep. Comfort Quilt works to distribute weight evenly. This same technology is now being applied to produce a more comfortable seat cushion.
“We’re very excited to introduce Serta’s Comfort Quilt in our seating cushions,” said Larry Smith, Barcalounger Home executive vice president and chief marketing and sales officer. “We’re transferring Serta’s ‘science of sleeping comfort’ into a new era of seating comfort that is already generating very positive responses from dealers.”
More than 50 styles of Barcalounger Home recliners, stationary upholstery and sleepers will be manufactured with Comfort Quilt; customers will be able to upgrade to Blend Down and Spring Down options for more support and durability.
“In addition to providing seating that contours to body shape, provides improved circulation, reduces pressure points and enhances comfort, customers can choose from these ‘good, better, best’ Comfort Quilt options, depending on their desire for enhanced levels of comfort,” Smith said.
The line will kick off in this summer, but samples will be on display at the upcoming High Point Market in the Barcalounger showroom in the International Home Furnishings Center, C754. The collection will feature Serta's Comfort Quilt convoluted foam with Dacron wrap in a variety of upholstery, including chairs, stationary upholstery and sofa sleepers.
“This is the first time that a renowned company like Barcalounger Home has taken a patented bedding feature and translated it into a seating advancement,” said Bob Malin, vice president of licensing for Serta. “It’s exciting to have an opportunity to partner in a way that provides obvious and immediate benefits to consumers across the country.”
Serta’s Comfort Quilt was first used in Serta Perfect Sleeper products in the mid-1990s to significantly reduce pressure points that can cause tossing and turning for a more restful night’s sleep. Comfort Quilt works to distribute weight evenly. This same technology is now being applied to produce a more comfortable seat cushion.
“We’re very excited to introduce Serta’s Comfort Quilt in our seating cushions,” said Larry Smith, Barcalounger Home executive vice president and chief marketing and sales officer. “We’re transferring Serta’s ‘science of sleeping comfort’ into a new era of seating comfort that is already generating very positive responses from dealers.”
More than 50 styles of Barcalounger Home recliners, stationary upholstery and sleepers will be manufactured with Comfort Quilt; customers will be able to upgrade to Blend Down and Spring Down options for more support and durability.
“In addition to providing seating that contours to body shape, provides improved circulation, reduces pressure points and enhances comfort, customers can choose from these ‘good, better, best’ Comfort Quilt options, depending on their desire for enhanced levels of comfort,” Smith said.
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