Serta to Show at High Point Market
July 23, 2009
Serta International plans to return to the High Point Market in October after a five-year hiatus from the show.
The bedding company will showcase its Trump Home mattress collection, which is a licensed collection with billionaire and property developer Donald Trump.
Serta's 10,000-square-foot showroom is located in 503 of the Commerce Wing in the International Home Furnishings Center.
“I am very pleased Serta is returning to the High Point Market this year” said Bob Sherman, CEO of Serta International. “I am also very excited to show our new Trump Home mattress collection to current and prospective retail partners. This collection represents the “affordable luxury” concept that is driving more retail traffic and closing more sales in today’s marketplace.”
According to Sherman, the Trump Home mattress collection boasts some of today’s most advanced comfort and support features, in addition to attractive price points. Features include Serta’s exclusive and patented Advanced Comfort Quilt, designed to help reduce tossing and turning and Serta’s exclusive KoolComfort Memory Foam.
“The addition of this key bedding producer further compliments the IHFC’s efforts to bring the bedding industry to High Point” said Tom Mitchell, president and CEO of the IHFC. “We are very proud to include Serta International among our expanding list of top quality exhibitors.”
Serta's closed a showroom in High Point Market in 2002 and later shared space with Largo International in 2004.
The bedding company will showcase its Trump Home mattress collection, which is a licensed collection with billionaire and property developer Donald Trump.
Serta's 10,000-square-foot showroom is located in 503 of the Commerce Wing in the International Home Furnishings Center.
“I am very pleased Serta is returning to the High Point Market this year” said Bob Sherman, CEO of Serta International. “I am also very excited to show our new Trump Home mattress collection to current and prospective retail partners. This collection represents the “affordable luxury” concept that is driving more retail traffic and closing more sales in today’s marketplace.”
According to Sherman, the Trump Home mattress collection boasts some of today’s most advanced comfort and support features, in addition to attractive price points. Features include Serta’s exclusive and patented Advanced Comfort Quilt, designed to help reduce tossing and turning and Serta’s exclusive KoolComfort Memory Foam.
“The addition of this key bedding producer further compliments the IHFC’s efforts to bring the bedding industry to High Point” said Tom Mitchell, president and CEO of the IHFC. “We are very proud to include Serta International among our expanding list of top quality exhibitors.”
Serta's closed a showroom in High Point Market in 2002 and later shared space with Largo International in 2004.
Companies Mentioned:
 |
