Spring Air Kicks off U.S. Media TourOctober 9, 2012
With the onset of an allergy season rated the worst in decades by the Asthma & Allergy Foundation of America, Spring Air has launched a media tour focused on its line of Asthma & Allergy Friendly beds.
Airing this month in more than 20 U.S. markets identified by AAFA as among the nation’s top 2012 “Fall Allergy Capitals,” the media tour features live and pre-taped TV and radio interviews with Dr. Beth Corn and AAFA’s Brian Oliver.
Dr. Corn is a certified allergy and immunology specialist and assistant professor of medicine at Mount Sinai School of Medicine in New York City. Oliver is senior marketing and corporate relations manager for AAFA, based in Landover, Md.
The interviews, sponsored by Spring Air, focus not only on announcing the year’s most challenging cities for allergy sufferers, but also offer tips to consumers for reducing indoor allergens year-round.
To limit allergens like dust mites, pollen and pet dander commonly found in the home, consumers are being advised to sleep on an allergen-barrier mattress such as Spring Air’s Breathe product; to keep windows closed, to vacuum regularly and to change their furnace filters every 30 to 90 days.
“This outreach is an extension of Breathe’s brand objective and slogan,” explained Spring Air President Rick Robinson. “We want the 70 million U.S. consumers with asthma and allergies to 'Live Healthier' by creating both a better sleeping environment and an overall healthier home environment.”
The interviews featuring Dr. Corn and Oliver are now airing on morning news shows on NBC, ABC, CBS and FOX affiliates, as well as on radio talk programs serving major metro markets. Key “allergy capitals” targeted on the tour include New York, Boston, Seattle, Minneapolis, Raleigh, San Antonio and Las Vegas.
“With millions of dust mites living in your bed, pets releasing dander as well as mold and pollen circulating in the air, reduction of allergens inside the home is an important part of asthma and allergy prevention,” Dr. Corn said during the tour.
Explaining why this season’s pollen counts are unusually high, Oliver noted that “the drought that affected so much of the country in 2012 was one of the worst in decades. Rains help depress pollen but in a dry environment, pollen is more likely to be airborne.”