Spring Air Readies Certified Eco-Friendly Bed
July 15, 2011
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Bedding major Spring Air will be showcasing a new mattress line at the upcoming Las Vegas Market that meets a number of key environmental standards.
The Sleep Sense BioMax line has earned a Level II Seal/Tag rating in the Specialty Sleep Association's Environmental & Safety Program. The line will be supported by a three-level marketing program ranging from a basic point-of-sale package to an interactive, iPad consumer education station.
The BioMax collection features Oeko-Tex Standard 100-certified latex foams and panel fabrics, plus CertiPUR-US-certified polyurethane foam components along with other environmentally meaningful materials.
"With so much misinformation about ‘green’ and ‘natural’ sleep products in the market, consumers have a right to know how and what their mattresses are made of,” said Rick Robinson, Spring Air president.
Spring Air’s BioMax beds are backed by substantial research and development aimed at creating combinations of materials that are environmentally superior, as well as performance-driven, Robinson said.
“As a brand trusted by consumers for 85 years, we believe in continuing to earn that trust in everything we make and everything we do,” he said. “As a longstanding major ‘S’ brand, we decided to take a lead position on environmental responsibility and to be truthful and accountable in marketing the ecologic and human benefits of our products.”
Queen beds are expected to retail from $1,299 to $2,199 and carry a 20-year warranty.
The BioMax beds are encased in a silver-infused, knit/suede zippered cover, also certified by Oeko-Tex to contain no harmful substances. Robinson said silver is a natural, negatively-charged metal that is antibacterial, static-reductive and dust mite-resistant.
“The look of these covers, combined with the exclusive ‘tri-scalloped’ borders we developed to highlight the zones of pressure relief and lumbar support, give the line a unique, specialty profile,” he said. “The scalloped border treatments also help RSAs and consumers see the actual support design of the beds.”
Every BioMax model uses the Sleep Sense patented sustainable wood foundation certified by Canada’s Forest Stewardship Council.
The Sleep Sense BioMax line has earned a Level II Seal/Tag rating in the Specialty Sleep Association's Environmental & Safety Program. The line will be supported by a three-level marketing program ranging from a basic point-of-sale package to an interactive, iPad consumer education station.
The BioMax collection features Oeko-Tex Standard 100-certified latex foams and panel fabrics, plus CertiPUR-US-certified polyurethane foam components along with other environmentally meaningful materials.
"With so much misinformation about ‘green’ and ‘natural’ sleep products in the market, consumers have a right to know how and what their mattresses are made of,” said Rick Robinson, Spring Air president.
Spring Air’s BioMax beds are backed by substantial research and development aimed at creating combinations of materials that are environmentally superior, as well as performance-driven, Robinson said.
“As a brand trusted by consumers for 85 years, we believe in continuing to earn that trust in everything we make and everything we do,” he said. “As a longstanding major ‘S’ brand, we decided to take a lead position on environmental responsibility and to be truthful and accountable in marketing the ecologic and human benefits of our products.”
Queen beds are expected to retail from $1,299 to $2,199 and carry a 20-year warranty.
The BioMax beds are encased in a silver-infused, knit/suede zippered cover, also certified by Oeko-Tex to contain no harmful substances. Robinson said silver is a natural, negatively-charged metal that is antibacterial, static-reductive and dust mite-resistant.
“The look of these covers, combined with the exclusive ‘tri-scalloped’ borders we developed to highlight the zones of pressure relief and lumbar support, give the line a unique, specialty profile,” he said. “The scalloped border treatments also help RSAs and consumers see the actual support design of the beds.”
Every BioMax model uses the Sleep Sense patented sustainable wood foundation certified by Canada’s Forest Stewardship Council.
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