Stanley Launches Young America Promotion for Sales Associates
December 7, 2009
Stanley Furniture, Stanleytown, Va., has launched a three-month promotion designed to support the "new Young America" line of youth furnishings. The campaign offers retail sales associates incentives to learn about and sell more Young America goods.
In September, the company introduced a new generation for its Young America brand, backed by a promise to its customers to be "the brand you can trust." This promise consists of four fundamental components: choice, safety, green and quality.
In late November, Stanley sent an e-blast to all qualified Young America retailers outlining the details of the Winter Retail Sales Associate Appreciation Event.
"Ideally, each retailer will output and distribute the e-blast to his/her sales associates as a bulletin board flyer," said Kevin Bowman, vice president of sales for Stanley Furniture. "This flyer is designed to encourage sales associates to take our new Young America proficiency test and earn $5 for every $200 item they sell."
Stanley also has launched an online resource yamadeinusa.com, which is dedicated to the promotion, as well as the education of retailers about changes in the product line. Each eligible retail sales associate is encouraged to visit the site and register for the promotional event by passing a quiz that tests his/her knowledge of the new Young America.
Once registered, sales associates can re-enter the site, register their eligible orders electronically, and receive monthly payments from the company as the orders ship. In addition to a monthly payout for the sale of eligible items, qualified retail sales associates are entered into a drawing to win one of three grand prize trips, what Stanley Furniture Company is calling "The Great Smoky Mountain Experience." Each of these grand prizes includes a trip to the Young America facility in Robbinsville, N.C., and a stay
at the Snowbird Lodge--a combined $2,500 value.
"The goal is to help educate and encourage the driving force behind the new Young America," said Glenn Prillaman, Stanley's president and COO. "From a sales standpoint, once the retail sales associate becomes comfortable with a particular product or service, the fear factor goes away. We want all retail sales associates to develop that level of comfort with Young America. And, based on the advice of some of our key retailers, we feel that incentives can?t hurt at all in this economic climate."
In September, the company introduced a new generation for its Young America brand, backed by a promise to its customers to be "the brand you can trust." This promise consists of four fundamental components: choice, safety, green and quality.
In late November, Stanley sent an e-blast to all qualified Young America retailers outlining the details of the Winter Retail Sales Associate Appreciation Event.
"Ideally, each retailer will output and distribute the e-blast to his/her sales associates as a bulletin board flyer," said Kevin Bowman, vice president of sales for Stanley Furniture. "This flyer is designed to encourage sales associates to take our new Young America proficiency test and earn $5 for every $200 item they sell."
Stanley also has launched an online resource yamadeinusa.com, which is dedicated to the promotion, as well as the education of retailers about changes in the product line. Each eligible retail sales associate is encouraged to visit the site and register for the promotional event by passing a quiz that tests his/her knowledge of the new Young America.
Once registered, sales associates can re-enter the site, register their eligible orders electronically, and receive monthly payments from the company as the orders ship. In addition to a monthly payout for the sale of eligible items, qualified retail sales associates are entered into a drawing to win one of three grand prize trips, what Stanley Furniture Company is calling "The Great Smoky Mountain Experience." Each of these grand prizes includes a trip to the Young America facility in Robbinsville, N.C., and a stay
at the Snowbird Lodge--a combined $2,500 value.
"The goal is to help educate and encourage the driving force behind the new Young America," said Glenn Prillaman, Stanley's president and COO. "From a sales standpoint, once the retail sales associate becomes comfortable with a particular product or service, the fear factor goes away. We want all retail sales associates to develop that level of comfort with Young America. And, based on the advice of some of our key retailers, we feel that incentives can?t hurt at all in this economic climate."
Companies Mentioned:
 |
