Havertys Sales Up
Strong President’s Day Havertys Furniture to a 3 Percent February Sales Increase
March 2008
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On the strength of a strong President’s Day, Atlanta-based Havertys said Thursday that February sales increased 3 percent to $61.9 million. The chain of 124 stores saw comparable-store sales decrease 0.4 percent.
Sales for the first two months of 2008 decreased 1.4 percent to $123.3 million, and comparable-store sales declined 4.4 percent.
“Traditional sales events continue to be significant drivers for consumers’ spending,” said Clarence H. Smith, president and CEO. “We had good response to our President’s Day advertising and promotional mix, and our marketing team is using those results as we plan for future events. Total written sales were slightly positive for February.”
The company opened a new store in Winter Garden, Fla., a suburb of Orlando, in late February. In addition, Havertys.com has been upgraded to enable customers to place orders online and set delivery dates for their purchases.
In late February, Havertys announced that full-year sales decreased 8.7 percent to $784.6 million.
Sales for the first two months of 2008 decreased 1.4 percent to $123.3 million, and comparable-store sales declined 4.4 percent.
“Traditional sales events continue to be significant drivers for consumers’ spending,” said Clarence H. Smith, president and CEO. “We had good response to our President’s Day advertising and promotional mix, and our marketing team is using those results as we plan for future events. Total written sales were slightly positive for February.”
The company opened a new store in Winter Garden, Fla., a suburb of Orlando, in late February. In addition, Havertys.com has been upgraded to enable customers to place orders online and set delivery dates for their purchases.
In late February, Havertys announced that full-year sales decreased 8.7 percent to $784.6 million.
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